Had an interesting thought/conversation/question yesterday. Does designing a blog to look different than most blogs affect the level of engagement (i.e. number and quality of comments) on that blog? I’m not talking about the quality of a site’s design but more it’s similarity to other blog designs.
Blogs tend to look and feel a certain way. They have a post section on the left and a sidebar or two on the right. They look a lot like this blog. When you’re on a blog, you typically know it.
To restate: Does designing a blog that doesn’t look like a blog affect, either negatively or positively, the reader’s propensity to comment? For example, if a blog looks like this:
Is the reader more, less, or equally likely to comment as he or she would be were the same comment to be on a blog that looked more like a standard blog (i.e. my blog)?
I’d love to hear opinions from social media experts as well as personal thoughts/feelings from blog readers.
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